We've got to untether the MP3 player for podcasting to take off

Community radio folks (and NPR types as well) are telling me podcasting is just a flash in the pan — because people don't own their iPods for very long before they stop using them and turn back to other ways of listening. That may be true (it is for me) but that shouldn't give radio people great comfort, it just means that the tech has some getting-better to do. I describe where I think it goes from here.

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